The Toronto branch of the Nike Towns is built with two floors, divided into thematic pavilions containing apparel, footwear and accessories. Nike Toronto merges spectacle, display and interactive stations to create a hybrid of an entertainment centre, museum and store. A montage of surfaces, graphics, lighting, screens, display cases and video projections weave a vibrant environment in which to endorse the Nike Brand. This complex renovation occurred while the building remained functional throughout construction.







